Listing your property
Regardless of how many properties are on the market at any given time, the opportunity to sell your property to a buyer waiting for one just like yours always exists. The trick is how to find that buyer or to make them aware that your property is available.
Our job as real estate marketers is to find the buyer who will pay the most for your property within the constraints of the current market. This is why it is so important to have a detailed appraisal done by one of our qualified staff so that we can assess fair market value and make a marketing plan to achieve the best outcome. Comparing actual sales is the most common method in any straight forward appraisal however there are many aspects to appraising a property and not only statistics should be taken into account. This is where our experience comes in. We have access (at some cost) to accurate sales data (not available to the public) to help you understand what the market is doing and where your property fits. We will make a detailed analysis of your property and share this with you.
There are various forms of marketing which we will discuss with you at the time of listing your property. There are four types of buyers out there (four buyer pools) and we will show you how to reach each segment of the buying public. Not all marketing is advertising. Marketing in it's purest form is about making contact with a potential buyer. This is something we have spent a lot of time and resources to organise on a large scale. When you list your property with us you will gain the benefit of this. Your listing agent will explain to you what it is that we do which helps to get your property sold quickly and at the best price on the day.
Ask one of our salespeople about pre-marketing in readiness for the launch of your property to the market place
In today's world we have become expert e-marketers. Because 97% of the buying public now look for real estate "on line" we as marketers must be totally up with the play on websites and e-mail marketing. Reaching the widest audience with accurate data suited to their specific requests. Not just a blanket shotgun approach that encourages buyers to unsubscribe due to unsolicited and unwanted mail.
We understand that personalisation of material specific to the customer's requirements is what makes our point of difference and keeps our buyers and subscribers looking at our website. One of those buyers may be waiting for your property to come available.
According to surveys nationwide the biggest complaint about real estate agents is lack of contact or feed back. In our company feedback and communication is the key ingredient to a successful sale.
We will contact you;
prior to any inspection
every time your property is advertised
after every open home
after any inspection
at least once a week by email or by phone regardless
and...whenever a property is sold that effects the value of your property
Choosing an agent based on fees is like choosing the cheapest pair of shoes... you get what you pay for. When weighing up a decision on a real estate agency you must take into account negotiating skills, marketing and profile. If an agent can't negotiate a fair fee for their expertise then how could they negotiate a fair price for your property? Every one wants to save money, but with real estate fees you may be saving a few hundred dollars in fees but losing thousands through a poor negotiator. At First National all our sales-staff are trained in negotiation specifically to make the very best of any opportunity for you.
Our fees for selling your property depend on the agency type and are structured so that it is in everyone's interest to obtain the best possible price for your property.
Notwithstanding that we have discounts for some segments of the community (Grey Power etc) our standard fees are as follows:
Exclusive Agency 90days 3.75% of the first $350,000 of the purchase price + 2% on the balance + gst
Joint Agency 90days 3.90% of the first $350,000 of the purchase price + 2% on the balance + gst
General Agency 4.0% of the first $350,000 of the purchase price + 2% on the balance + gst
Auction or Tender 90days 3.75% of the first $350,000 of the purchase price + 2% on the balance + gst
Listing your property
All you have to do is contact our office or the salesperson of your choice and we will do the rest. If you would like a short presentation on what we at First National have to offer, please, Call us now on 0800 868 439